What is the true study of modern human emotion, th Essays

What is the true study of modern human emotion, th Essays What is the true study of modern human emotion, thought, and behavior, psychology or philosophy? This question's answer does not come easily to its solicitor; in fact, the two seemingly different subjects have a distinct and discernible relationship to one another. "Some things are up to us and some are not up to us. Our opinions are up to us, our impulses, desires, aversions, in-short whatever is our doing. Our bodies are not up to us, nor our possessions, our reputations, or our public offices, or that is, whatever is not of our own doing (Epictetus 1)." This citation, from a philosopher who lived around 100 B.C., illustrates the relationship between psychology and philosophy. When one examines the language housed within the passage he will understand, in order to lead a blissful life, one must have power over his reaction to an event and not let the event have power over his reaction. This effortless Stoic belief has lead to the development of a modern psychological therapy known as Rational-Emotive-Behavior-Therapy. This therapy uses a logical approach in order to solve problems with the human psyche.If one were to scrutinize the word "Psychological," he will notice the word "Psycho" which is related to the word "Psyche," which, in turn, means the human mind and its perception of consciousness. Upon further study of the word "Psychological," the person in question will notice the latter part of the word is "Logical" which deals with the processing and the capability of rational human thought; therefore, one can inf er that a psychological therapy must deal with the subjects awareness of his situation and his ability to rationalize his thoughts of such events. Rational-Emotive-Behavior-Therapy executes this conjecture to the letter. REBT is a reflexive approach to psychology that is gaining popularity. Today, REBT uses can be seen in everything from: combating unhealthy emotional outbursts, solving chemical dependencies, and improving a person's overall mental self-image. Foremost, one must understand Rational-Emotive-Behavior-Therapy in order to apply REBT to the above-mentioned modes of use. REBT is a therapy residing in a subdivision of psychological therapies known as Cognitive therapy, or an assumption based therapy relying on the premise that psychological problems are due to maladaptive patterns of thinking ( Hockenbury and Hockenbury 523). Gerald Metalsky Ph.D., Associate Professor of Psychology at Wisconsin's Lawrence University, explains cognitive therapy to be the process of "Identifying deprossogenic thoughts, evaluating these thoughts, and challenging the cognition of these thoughts in order to reduce future depressions ( Metalsky 23)." In other words, perception of life's events dictates emotion; however, perception is not always reality, cognitive distortions within one's mind are the actual culprit. Dr. Metalsky continues to explain with a model he uses to clarify the therapy to new patients. "We ta ke the ABC approach, which "A" is the antecedent event, "B" Is the belief one has regarding what has just transpired, and "C" is the consequence of the belief ( Metalsky 23)." This model shows the basic structure of all Cognitive therapies. For example, when a student fails an exam and the student concludes that he or she must be stupid. This is a classic example of an external event, interpreted incorrectly, creating a cognitive distortion in the mind of that individual. By understanding the outlining concept of Rational-Emotive-Behavior-Therapy, known as Cognitive Therapy, one is now ready to move on to the subject of REBT itself. What is REBT? Rational-Emotive-Behavior-Therapy, or commonly known as REBT, is a practical, action-oriented approach to coping with problems, and enhancing personal growth. The premise for Rational-Emotive-Behavior-Therapy is that a person's difficulties are the result of his or her faulty expectations and irrational beliefs (REBT facts 2). In order to restore emotional heath to the life of the individual one must utilize REBT. The therapy itself does not eliminate emotion; in fact, it emphasizes emotional involvement in every aspect of our thinking and our actions ( Metalsky 24). The therapy requires the patient to look at his situation and evaluate the emotion this situation evokes. When human emotion becomes too intense, as it often does, the person this emotion belongs to becomes unhappy. The quality of hi s or her life begins to deteriorate. It is at these times, the logical

Laugh in Spanish With the Verbs Reír and Reírse

Laugh in Spanish With the Verbs Reà ­r and Reà ­rse Is there a difference in meaning between reà ­r and reà ­rse? Dictionaries give the same definition for both. The two verbs, which mean to laugh, mean basically the same thing. Although you will find some regional variations, reà ­rse is the more common of the two. Thus, while reà ­ would be understood to mean I laughed, it would be more common to say me reà ­. Reà ­r by itself can sometimes sound poetic or old-fashioned. When Reà ­r or Reà ­rse Is Required There are at least two cases where one form is required: More commonly, when followed by de, the reflexive form reà ­rse usually means to make fun of or to laugh at: Me reà ­a de mi hermano, pero ahora somos amigos. (I used to make fun of my brother, but now were friends.)14. 3/19. Expanded, fixed error, added takeawaysSe reirn de su falta de sofisticacià ³n computarizada. (They will laugh at your lack of computer sophistication.)Me quiero reà ­r de mà ­ mismo. (I want to laugh at myself.) If you are talking about  what makes a person laugh, the reflexive form isnt used. Hacer is typically used as the verb for to make: Me hace reà ­r cuando estoy triste. (She makes me laugh when Im sad.)Austin Powers no me hizo reà ­r ms de una vez. (Austin powers didnt make me laugh more than once.)Ayer me hiciste daà ±o y hoy me vas a hacer reà ­r. (Yesterday you hurt me and today youre going to make me laugh.) Theres no logical reason why reà ­rse de is used to mean to laugh at rather than reà ­rse a or even reà ­rse en. Thats just the way it is. This is one of those cases where you should learn the preposition along with the verb. Conjugation of Reà ­r and Reà ­rse Reà ­r is one of the very few -ir verbs with an accent on the final syllable. It is conjugated irregularly, but only in terms of writing, not pronunciation. An written accent is needed in many forms to prevent the e of the stem and and à ­ of the ending from forming a diphthong. And example of the written irregularity can be seen in the indicative present forms with the irregular forms shown in boldface): yo rà ­o, tà º rà ­es, usted/à ©l/ella rà ­e, nosotros/as reà ­mos, vosotros/as reà ­s, ustedes/ellos/ellas rà ­en. Words Related to Reà ­r Among the Spanish words related to or derived from reà ­r: la risa - laugh (noun), laughterrisible - laughablerisià ³n - mockery, ridicule (noun)la risita - chuckle (noun)el riso - chuckle (noun; word used in limited areas)la risotada - guffawsonreà ­r - to smilesonriente - smiling (adjective)la sonrisa - smile (noun) Among the few English words etymologically related to reà ­r are derision and risible. All these words come from the Latin  ridÄ“re, which meant to laugh. Phrases Using Reà ­r or Reà ­rse Here are four common expressions that use these verbs, most often reà ­rse. Translations other than those given here can be used: reà ­rse a carcajadas - to laugh ones head off, to laugh ones tail off, to roar with laughter, etc. (A carcajada is a loud laugh or a guffaw.) - Nos reà ­amos a carcajadas de las cosas que decà ­a el cà ³mico. (We roared with laughter at the things the comic said.) A more colloquial way of saying the same thing is reà ­r a mandà ­bula batiente, literally to laugh with a flapping jaw.reà ­rse entre dientes - to chuckle (literally, to laugh between the teeth) - La tenista rià ³ entre dientes y sacudià ³ la cabeza. (The tennis player chuckled and shook her head.)reà ­rse hasta el llanto - to laugh until crying - Muchos dà ­as nos reà ­amos hasta el llanto. (Many days we would laugh to the point of crying.)reà ­rse para adentro - to laugh on the inside - Me rà ­o para adentro cuando recuerdo lo que escribià ³. (I laugh on the inside when I remember what she wrote.) Key Takeaways Both reà ­r and its reflexive form, reà ­rse, mean to laugh, and they are often interchangeable with little to no change in meaning.The reflexive form reà ­rse is used in the phrase reà ­rse de, meaning to laugh at, while the simple form reà ­r is used in the phrase hacer reà ­r, meaning to cause to laugh.Reà ­r and reà ­rse are conjugated regularly in terms of pronunciation, but a written accent is often needed to maintain that pronunciation.

Assignment about ethics 5 Example | Topics and Well Written Essays - 750 words

About ethics 5 - Assignment Example The bank was unable to garner sufficient funds from its retail arm through deposits to show sufficient growth on the balance sheet. As a result, the Northern Rock started depending on easily available short-term wholesale market funds to boost its growth. Northern Rock started issuing and selling notes that offered the buyer the right on the capital of the loan portfolio. New loans were bundled and the prevalent accounts were sold through asset-supported securities (Liikanen, 2012). Nothing happened all of a sudden, as by 1995 the worth of capital with the bank had begun deteriorating sharply. In 2005, debt of lower value released in 2001 was equalled to equity. It reduced the margins over the debt value greatly. The bank was not getting better margins from traditional market but it could not control the tightly defined leverage from bursting to a factor of 90 and more (Liikanen, 2012). The Northern Rock announced insolvency on September 13, 2007, asking help from the Bank of England (BoE). Immediate effect of this declaration happened on the bank retail segment customers who had deposited money in various personal accounts. These account holders had lost faith in the capability of the bank to pay back their deposits and the very next day there were long lines of customers in all branches of the Northern Rock to withdraw their funds from the bank. ... Bankruptcy of Northern Rock was due to stepping back from their credit lines by the institutional short-term investors of the Northern Rock. Before the announcement of insolvency, withdrawing back of the short-term institutional investors was a grave issue for the bank before 14 September. The real set back to the bank was faced in the wholesale market when the news broke out that the Northern Rock was arranging money largely from the short-term wholesale funding, which it settled at the time of credit maturity (Liikanen, 2012). Inter-banking problem of Northern Rock and other financial organizations largely stemmed from the deficiency of trust among banks and the inter-banking market. Generally, inter-banking market is always brimming with funds across the world but liquidity just vanished from the market. Retail depositors’ rushing to the bank branches for withdrawing money happened at a time when crisis at the Northern Rock had occurred. Amazing thing was that during the di fficult time of cash shortage crisis, the retail segment of the bank business was shown as the major revenue stream of the Northern Rock. In the end with the huge downward plunge in the share price of Northern Rock from ?12.50 in January 2007 to below ?1 at close of the year 2007, the bank was taken over on 17 February 2008 (Liikanen, 2012). The crisis of the Northern Rock was managed with the financial aid given to it by the Bank of England. After nationalization, all its debts and losses were borne by the government. Certain clarity emerges behind the cause of crisis or failure of the Northern Rock, which is significant to mention to remove ambiguity over its failure. The Northern Rock banking business model failed not because of its borrowers, nor a long line of customers waiting

Your task is to develop a model which could be used to inform an Essay

Your task is to develop a model which could be used to inform an economic evaluation - Essay Example It can be seen that the maximum amount of money is spend on the diagnostic procedure- echocardiogram. Around 142.16 $ is spend for this. Then the model included other primary evaluations in health care for the particular disease as ECG, TFT, INR, FBC, coagulation studies and medication. The total cost incurred for the primary visit is 418. 08. There have been reviews on the increased cost of ECG on adolescents and neonates. It is estimated that cost effectiveness was at peak between [,000 in 14 year olds and $ 204000 in screening done in 8 year children for the life saved per year. (Saul, Samuel & Gidding 2014). Both warfarin and aspirin are anti-coagulants, which are administered to prevent the clot formation in the blood vessels of heart, which may lead to cardiovascular diseases. Warfarin and aspirin were administered in patients at risk of developing heart problems. Risk category included obese patients, patients with diabetes mellitus. It may seen that, the cost spent for visit of general practitioner without the administration of any medication and with the prescription of aspirin was the same (552,992 $). The cost spent for speciality visit was same for all three categories. The use of diagnostic procedures like ECG and Echocardiogram spent the same amount. The amount of money spent on TFT is same for all the three categories. No amount of money was additionally spent on INR, FBC, and coagulation studies on the administration of aspirin and warfarin. When the total cost was estimated along with the administration of medication and frequency of use, less amount of money was spent when aspirin was used for prevention. After deploying this model for three years, the end result was found use of aspirin prevented the occurrence of cardiovascular diseases in comparison with administration of warfarin and without any intervention. This indicates that this model may be used in the prevention of

The Camera Never Lies Essay Example for Free

The Camera Never Lies Essay It is usually thought that photographs are a little slice of the real world. Traditionally, they have played the rule of adding realism to written text. The text becomes a commentary of the frozen shot of real life encapsulated in the photograph. However it could be argued that this is not the case. There are several aspects of the photographic image, which make it less than real. These aspects all have different ways of showing that cameras arent always correctly right. Even simple pictures can represent a number of qualities. It is possible to understand a number of different meanings from one picture, this is called decoding. For instance visual images can be false by editing and cropping detail out of the photographs/pictures. This process changes the frame and can sometimes exclude main or minor parts of the picture. These missing images occasionally can back up the authors article and help the audience understand the meaning. Cropping occurs in the media to suit the audience and to express the opinions of the writer. We can also argue photographs can distort the truth by the selection of the picture. The illustration always is chosen for a particular event or story, but the final image is selected from a wide range of material. This allows the author flexibility, in choosing the correct image for his motive in his text. Sometimes the pictures arent always appropriate, but have certain ways of backing up the article. As the photographs only show one aspect of the situation, the image could always be unrepresentative and tell many different stories from the single picture. These images often make statements about the link between what is being displayed in the photograph and the type of person viewing the article. The picture can be misleading a bare no relation to the text. This is a good example of poor selection of photographic material. All photographs are not reality, but iconic signs. Iconic sings are a way of demonstrating a particular subject. When we observe a photograph in print, it is only a symbol not the real image as we see in real life. All pictures have captions describing the image; the captions anchor the meaning of a photograph which offers a clear preferred reading. The text of the article also performs and shows this function. A photograph alone without a caption can be interpreted in various ways. As well as having iconic meaning, photos make meaning and signify because of the associations we have with the image. Denotation is the simple literal meaning of all the images viewed in the picture, basically defining the illustration. On the other hand connation is the associations we have with the sketch. These associations are viewed in many different ways and automatically display and imply numerous opinions on certain situations. The top photograph (Fig.1) shows Gerry Adams and Martin McGuinness leaders of Shin Fane situated outside a conference surrounded by the media. The denotation in this image shows the leaders surrounded by paparzates, divided by some form of barrier. Barbed wire fencing is in the rear of the photograph; this gives the impression of security and restriction. A lot of people are surrounding the leaders, giving the feeling of interest or trouble. The connation of the sketch is basically of immense interest in these powerful Shin Fane leaders. With the photograph being taken so far away from the incident its hard for individuals to be identified and described. This particular photo was probably selected for this quality, to show the mass interest. The barrier shows disgrace for Shin Fane, with the leaders being barred from the conference. This specific image is chosen as an example to show the media had interest in Shin Fane. Having no open text it is difficult for the reader to know exactly what is occurring, it would be impossible to guess what the photograph is trying to display. In the photograph (Fig.2) it shows the viewer a close up of Gerry Adams and Martin McGuinness, behind bars. This gives a dramatic feeling of exclusion and shame. The denotation in this image is easy to identify and describe with the shot being so close and clear. We can view two very well known faces, restricted from going into somewhere with solid bars. The Shin Fane leaders are dressed formally, which gives the impression of the conference being important and themselves being powerful. In the background faded faces can be seen, this can be interpreted in various ways. For example Shin Fane Supporters/Shin Fane Protestors or Paparzates. The connation is one of power and conflict; this particular picture of the leaders gives publicity for their cause. This image has a closer propaganda feeling, and the bars give a feeling of jail and prison, which makes the photo even more dramatic. Its easy to understand what the picture is displaying, even without a caption. The difference between Fig.1 and Fig.2 is that the leaders can be identified easily and not so much is occurring in the image, which makes it easily understandable. In photograph Fig.3 The Mobs Brief Rule, the first impression is that it shows an argument between a protestor being held by police and a West End Shopper. The caption below this endorses this impression. The donation in this image is that there is a riot-taking place, with people being restrained by the Police and non-protestors being caught up in the chaos. In the background we can clearly see the West-End buildings and a telephone box. The connation in this photo is that the male protestor is being restrained presumably for wrongdoing and the by-passer has entered in conversation with him. Without the caption this photograph is simple to follow and gives you a slight understanding of the disorder. Having read the accompanying letter to the editor from the eye-witness (West End Shopper), it is obvious the camera can be misinterpreted and this is an example how the media can use images to achieve a particular purpose. The letter explains exactly what did happen, which was that the shopper was walking down the street in the early evening hearing a group of cheerful poll-tax protestors. With police aligned along the pavements, the lady suddenly saw four of the riot squad police grab a young girl in her late teens for no reason and brutally forced her onto the crowd control railings. The man you view in the image is her boyfriend recklessly trying to reach for her, but being held back by a policeman. The lady is urging the man to calm down or he will be arrested, she is not having an argument with him as your first impressions thought. I looked at the same events reported in two different Sunday papers, to see if they had represented the photographs differently. The subject of these images is the same, but the photographs attached to the article differ. Reports on the Israel Conflict The Sunday Times and The Sunday Express wrote articles on the Israel conflict, each took a different approach on the issue. Both photographs in the papers produce the same sort of meaning just in different ways. The Sunday Times took a conservative attitude to the conflict in as much as the article dealt only with the Israel Conflict. The photograph (Fig.4) alongside the article shows President Bush casually dressed in typical Texan fashion. It was very informal and displayed the idea of him and Tony Blair being chums. In the image Bush and Blair are seen to be united together, which reflects the text in the article. The denotation of the picture shows the two powerful, respected leaders together. Blair supports Bush and pays compliments for the Presidents U-turn on Israel. The connation in this photo implies American society and the United Kingdom have combined together to sort out problems over in the Middle East. The caption on this photo doesnt exactly reflect much of the article, but gives the reader some idea about them uniting and the toughness they will have over in the Middle East. Unlike some images, without any open text this photo could mean a variety of things. The Sunday Express included a similar article, which was more dramatic and combined the two issues of the Israel Conflict along with the possibility of war within Iraq. The photograph (Fig.5) alongside was more formal showing the president handshaking Tony Blair. The image is personally more appropriate than the Sunday Times photo, with the denotation showing the two countries flag in the background and them both being in recognized clothing. This particular photo has been chosen because it is simple with few figures and it portrays a strong meaningful picture for this serious article. The connation implies the same issue as in the other Sunday paper, showing them becoming united. With the handshake and them looking pleased in this image you speculate something respectable has happened. Unlike the other image you have a vague idea of the situation without the open text caption. The next photograph (Fig.6) Im going analyse appeared in the Mirror, alongside articles paying tribute to Queen Elizabeth The Queen Mothers funeral. The denotation shows Lady Thatcher and her husband Dennis taking their seats in Westminster Abbey. This image is a good example of misrepresentation as with out the caption the read would have no idea what was happening. The connation in the left picture could imply just grief or Dennis having an accident. Their expressions do not indicate any physical injury. In contrast the photo on the right, gives more idea that Lady Thatcher is the one in pain. With the caption we can tell she is in agony due to Dennis treading on her toes. This article seemed rather out of place, alongside the funeral tributes. After analysing these five different images, I have learnt due to editing and selection photos can misrepresent the truth. The Media producers are constantly competiting with each other to make money. New and exciting ways of representing information/pictures can have impact and ensure success. A good photograph of something can help audiences make sense of a complicated issue. The media uses photographs that will hopefully not date and always support the authors text. Without cropping, selection and photographs being anchored, the images would put across a more truthful statement. As can be seen from my examples, the camera can distort the truth or even lie.

How To Build Your Own Computer :: Process Essays

Before you start you will need to check if u need all of your pieces together and parts. Then you need to check if you have the right size case for your mother board. The find a bare floor to work on its the best place. Then download latest drivers for your pc so you cannot have headahces later on. Now you are ready to install your motherboard. Lay your case on it's side for installing the motherboard. If your case has a removable motherboard plate then take it out to install the motherboard on it. Match up the motherboard mounting hole with the case or plate. Now use the standoffs and install them to the case or plate where the holes lined up. Then use the screws and screw the motherboard down to the standoffs. Some case use plastic standoffs. These usually have pointed ends you push up through the back of the motherboard and then slide the flat head into the case or plate. Make sure that the motherboard is not touching the case or plate on the back of the motherboard. Now install the plate if your case came with the removable one. Make sure your motherboard is tight but not too tight as to cause it to crack.Next connect the power to the motherboard. If you have an AT motherboard it will use 2 large 6 wire plugs. The black wires have to be together in the middle or you will fry your motherboard and believe me it has happened a lot. They will be hard to install but they will fit just keep trying. The problem is the little tabs placed on 1 side of them. If you have a ATX motherboard then you will have 1 large 20 wire plug. It is made so it can only be installed the right way. If you have a cpu that needs the extra 12 volt hooked to the motherboard then you will need to install it also. It looks different from the other connectors and will install only the right way. You must decide if you want a desktop or tower or one of the new small cases. You will want to allow for expandability unless you are building a small form case. Make sure you get a case that will fit the space where you plan to put it. Make sure the case has at least one intake fan or a place to install one in the front.

Mlb Advanced Media Case Summar

Stephen Sewell MLB Advanced Media Case 1. Major League Baseball has been an industry leader in the digital space for athletic entertainment, thanks to the launch of Baseball Advanced Media (BAM) in 2009. Once the organization took off and grew, it began branching out and offering its content in a variety of channels and platforms. Careful consideration had been given on each of these platforms, but the organization considered itself to be a risk-taker and a first-mover for its industry. Now, with the launch of Apple’s iPad in 2010, BAM was faced with different and complex issues concerning a BAM application for the device.Would they invest the resources to create an app? Would this app be different from existing apps, such as At Bat for the iPhone and iPod touch? How does this addition improve the portfolio of offerings, and does this cannibalize other sources of revenue for BAM? 2. BAM has experienced tremendous growth since its inception, and has come to be known as an indus try leader and overall content delivery model for others to aspire to be. Their content generation leads to increased revenues and partnerships, which leads to more features and options, which leads to more passionate fans and employees, which leads to more innovation.This virtuous cycle has allowed BAM to achieve substantial revenues from its four major sources. The first is their Ticket Sales, which account for 39% of total revenues. Over 30 million tickets were sold online last year (at the time of the case), which is more than a third of the overall baseball attendance. This ticket sale dominance grew substantially with the acquisition of Tickets. com, and a five-year partnership with Stubhub. com. Through these mediums, MLB and BAM removed the uneasiness and uncertainty associated with scalping tickets and created an official secondary market for reselling MLB tickets.When a fan enters the game, the clubs also make a lot of money on things like concessions and merchandise sales . Because of this, Ticket Sales is one of their greatest strengths (key driver), but is also one of the biggest areas that can be seen as a threat. As the content and experience of online and mobile products increases, the desire and willingness to pay for going to the actual stadium decreases. The MLB must work closely BAM to ensure that the two are not in direct competition with each other. The next is their paid-content model, which attributes about 31% to the company’s overall revenues.This, as discussed later in the paper, has been a great strength for BAM. If they are not constantly pursuing innovative and novel ideas and products, this will become a huge threat. BAM also benefits from Merchandizing and Advertising/Sponsorships, which account for the remaining sources of revenue. A key driver going forward will be to continue partnering and aligning with major players in the industry to not only leverage their content and expertise, but also to subdue any potential comp etitive products from seriously posing a threat to market share. 3. BAM seeks to serve MLB fans of all walks of life.Whether it’s the Cardinals fan that wants to get audio coverage of a game that can’t attend, or the business executive that needs a quick update on how his Twins are doing during a meeting, BAM’s products seek to address a variety of fan lifestyles. For the die-hard fan that never wants to miss any of the action, MLB. TV gives fans incredible value by being able to watch any game out-of-market at any time, watch up to 4 games at once, or even get a 10-12 minute condensed version. MLB. TV reaches out to the more active fan that seeks to dedicate a large amount of their time to their MLB allegiance.For the fan that is passionate about the sport and/or their favorite team but doesn’t have a large amount of time to sit through 9 innings, there is MLB. com. On this website, fans can view scores, statistics, schedules, standings, get links to ind ividual team pages, buy tickets and merchandise, or get video highlights. The fan that frequents this product can spend on average about 20-30 minutes on the page at a time, but really cannot devote the time that those who utilize MLB. TV can. Next, we have users that frequent the At Bat, who are more of a tech-savvy, on-the-go type of fan.The value BAM users receive from these push notifications, quick highlights and stats, and live audio streams allows for them to access information anywhere, at any time. The fan can always be on top of the latest rumors and trades, even if there schedule is packed. These products also create value for customers that it does not serve. BAM being recognized as one of the best in digital sports content, it puts the pressure on other athletic organizations to pursue similar initiatives. Sports fans of the NFL and NBA are aware of what is happening in the baseball world, and demand similar experiences.Moreover, BAM’s content delivery and qualit y are well-respected even with those companies not in the sports arena. Companies can model their online and mobile presences after BAM, or can even bring in people for temporary projects to ensure efficiency (like Apple did). 4. BAM’s paid-content model was initially met with a heavy amount of resistance, both internally and externally. With so much information available all over the web and TV, a lot of people questioned whether people having to pay for information and access would be something that would catch on and hold.It has now taken off, mainly because of the passionate and active fan base. Due to the fact that there are SO many games throughout the regular season, and that each team typically has a strong following, Baseball Advanced Media can afford to up-charge for their information and content. As more and more sources become available, and â€Å"generic† prescriptions for these athletic media sources permeate the scene, the paid-content model will come in to question. As long as BAM, and all of their products, are constantly pursuing ground-breaking and innovative initiatives, the paid-content model can be sustainable.But, to that end, this means that their entrepreneurial push needs to be effective and tactical. They cannot afford to be first movers on products, and then have these products fall flat and keel over. As they continue onward down the media content path, they must continually offer more interactive and unique experiences that do not eat into each other’s markets and profits. 5. Bowman and the BAM staff must be very careful in approaching this iPad application. Although the app will serve a similar audience, BAM should be cognizant of the different â€Å"brand images† each of their offerings in their product portfolio.For example, At Bat allows fans to listen live (audio, even though there are 2 free games per day) to every game, get up-to-the-minute stats, receive push notifications, etc. So, it is safe to assume that the At Bat user is looking for convenience and quick analysis of what is important to them. MLB. TV encounters a similar situation, in that it is primarily utilized for streaming and HD-quality video of all out-of-market games, and that users can view multiple games at once. BAM’s In-Market Streaming brings with it some great opportunities, but can also severely cannibalize existing ticket sales if not monitored and controlled properly.MLB. com also served as a hub for fans that want to get in-depth information, but aren’t willing to sit through an entire game or TV show. Overall, BAM has an extensive portfolio that has brought them significant revenues and accolades over the past few years. Based on the explosive success of their previous relationships and dealings with Apple, on top of the achievements their At Bat app has had in the iTunes store, there is a lot of room for expansion with the iPad launch.BAM must consider the exact same issues that Apple is currently facing with its new launch: are they truly reaching a â€Å"new audience† or are they just cannibalizing the revenues of existing products. For example, will Apple lose money on their big money maker, the iPhone, as a result of this new product? BAM faces a similar scenario. There is a tremendous opportunity to be a first-mover on what could be a ground-breaking product. Because of their previous relationship and prior commitment to an application launch, BAM would be wise to invest resources into this new product, even if the iPad is receiving less-than-stellar reviews. . The new iPad app must be easily differentiated from the existing products, and also come with different features as well. Just as there other products seek to do, this app must serve a specific function for its customer. The new iPad app should seek to capitalize on the screen size and capability of the iPad, and truly be INTERACTIVE for the user. This new brand will be a hub for those who wan t to not only watch and follow their teams and players, but also participate in the journey.To do this, first and foremost, the new app must be given a new name. Although BAM could stand to leverage the already-popular brand for the purpose of the new launch, there are a few reasons why they should go with a different brand name. Customers will automatically assume that the products are the same (both specifically made for Apple products, therefore assuming the features and specs are identical). Therefore, BAM should go with a name that vividly describes the interactive user experience, such as MLB Experience or Home Field Advantage.Setting the stage early in terms of its name will truly help to set this product apart from the rest. With that, there should be a different price charged for this new iPad application. For the same reason that a similar name would confuse users, the new product should be a tad bit pricier (not terribly higher than the iPhone application, but enough to d emonstrate the full value of its features). Since the price of this application would be directly compared to At Bat, I would suggest putting the price in the $20-$25 range for the length of the season.Finally, the features need to encompass some of what At Bat does, but then bring the user experience to an entirely new level. Users will be exposed to live video with superimposed stats, live fantasy updates right on the screen, unique statistics (for instance, how well does this hitter do with two outs and runners in scoring position), and other pre-game and post-game interviews, To further differentiate between the existing products, the iPad application should not just offer two free games per day.Instead, they should have an â€Å"introductory demo package† that will give users 1 month of free usage, which is a one-time offer. This will allow MLB fans to see all the perks associated with the app, and essentially become hooked with 100 games left to go in the regular season . Following the initial trial package, they can allow for one or two free games per week, to allow those who haven’t experienced the app. This will avoid the criticism and the dilemma that the At Bat is facing by trying to reduce the amount of free games offered.Furthermore, the iPad application can sell individual games in an a-la-carte type of menu, but only if those games are at a higher price than At Bat. Since fans will be receiving a higher-quality experience with more features, the price per game should be $1. 49, and fans will be able to access this individual game at any time. By maintaining a separate brand for the iPad app, the company can encourage users and fans to purchase multiple products, which will ultimately prevent cannibalization of revenues. It will require more of a marketing push, but BAM can leverage other sources to aid in this effort.